Built for the ones who move different.
A packaging-blue fashion experience for heavyweight hoodies, technical outerwear, clean tees, and essentials built with presence.
Packaging color system
The site now follows the blue box identity.
The visual direction is built around the YURACHI packaging: bright blue gradients, white logo treatment, dashed hanger geometry, sustainable messaging, and cold mountain-like cinematic depth.
Drop film energy
A moving product wall for the launch.
The home page uses cinematic image motion, particle lighting, 3D-style product cards, parallax reveals, animated packaging lines, and hover movement to feel more like a modern clothing campaign than a normal catalogue.
Featured products
Streetwear pieces with product-first storytelling.
Editorial lookbook
Modern clothing visuals with blue campaign tone.
Material and quality
Luxury details built for everyday pressure.
The product system is designed for buyers: material notes, sizes, prices, campaign visuals, sustainability messaging, and clear shopping flows.
Heavy fabric
Dense fleece, long-staple cotton, and shaped collars that keep structure.
Blue packaging
Reusable, foldable hanger packaging inspired by the YURACHI box.
Drop system
Limited capsules with strong product photography and direct CTA flow.
Final call
Join the movement.
Shop the first visual capsule and enter the YURACHI world built around blue packaging, sharp identity, and confident streetwear.